Square Enix E3 Environment Programming
I served as Senior Editor and Media Consultant for the video game company Square Enix, compiling their media for the E3 trade show in Los Angeles. E3 historically serves as a showcase for developers to put their new games in front of retailers.
Kenwood’s team built a striking 15,000 square foot “booth” that enclosed a 150-seat 1080i-native theater with 5.1 surround and two 20k lumen projectors. Other working surfaces included a giant HD LED wall on the outside, and several banks of large plasma screens, for which content had to be created or assembled.
Although much of the content in the almost 4 hours of program time was developed by the game marketing teams, Kenwood’s team worked for several weeks cutting E3-targeted trailers and develping identity graphics and promos. One monumental part of this task was upconverting over a dozen game trailers to HD, each offering unique interlacing, frame-rate and aspect-ratio issues to solve.
In the end, I flew out with a Final Cut system to make onsite changes and worked with the show AV team to load the footage from our raid to the Pluto and DoReMi servers that ran the show.
Booth Media Producer: Jefferson Curry
Booth Media Director: Mike VanMetre
Motion Graphics: Core Studios, San Francisco
Sound Design: Mark Pitman, Sirius Sound
Senior Editor: Jon Schwark
Editors: Alex Wolfson, Kenji Yamamoto, Nancy Zam, Eric Eskobar
Assistant Editors and online support: Kenwood Media Lab and Video Arts, San Francisco
Booth A/V Systems: Video Applications, Los Angeles