_Livescribe “In-Store Demo”

I edited this point-of-sale piece for an electronic note-taking pen at Elastic Creative. The final appeared in a kiosk in Target stores, and we also cut a :60 sec spot for cable TV.

Numerous FX shots made the piece a fun challenge. My After Effects and compositing skills enabled me to work intelligently with the FX team at Elastic to get them the right files they needed as they fine-tuned the graphics and FX for the piece. Actually, there are a lot more FX shots than you probably noticed. All the product LED screens are corner pinned, and several times, the pen position in the actor’s hand is adjusted to make the digital readout face forward.

Date: June 2008
Client/Role: Post Facility: Elastic Creative | Role: Senior Editor